A short interview with Mr. Pen

- Hi Mr Pen, let me start with the most ordinary question “ How old are you?”

- I’m actually 80 years old. The first time I saw daylight happened the same 

year when my home country, Hungary, lost to Italy the World Championship 

Cup in France. 

- Tell me something that now one knows about you.

- I’ve just done a little research and I found out that today 125 pens are being 

sold per second versus just 45 smartphones per second.

- How important do you think a pen is for our day-to-day lives?

- For sure the importance of a pen depends on the place, the person and the 

time it’s being used: it definitely has a different impact on an accountant than 

it has for let’s say a gardener. There are different opinions regarding the simple

 pen and while some people only see it as a writing instrument that helps you 

plan your day and be proactive, others see in it a true luxury accessory. 

To be honest, they are all right. 

- What do you think matters the most in the life of a pen?

- I think the best thing you can do as a pen is to be suitable for your user. 

Weather they see you as an instrument to make thoughts come to life on 

paper or just a lucky charm they use for the important exams in life, 

a pen should always be there ready to “slide”.

- Nowadays in the era of the digital, why do you think people still use pens?

 Will they get to be extinct one day, just like the dinosaurs?

- Ha ha! Even though pens have been ruling the world for several years

 now, we are still indispensable for some fields of work and every marketer

 can find a great ally in us. I genuinely believe that pens are one of modern 

man’s best friends, despite all the technology around him and I truly feel that 

this situation will not change for many years to come.

- Thank you for your time. Any thoughts for our readers?

- I will live you with a great comparison. A pens life is very much like a good wine:

o   We are born in factories/wine cellar

o   We grow up, reaching our highest level – usage/maturity

o   We start degrading

But in the end the personal taste is the only one that matters.

Write nicely.